Policy Design Using Nudge Theory: Focused on Case Studies

Lecture in Korean

Source: OpenAI. (2024). Conceptual illustration of Policy Design Using Nudge Theory [AI-generated image]. OpenAI DALL-E. Retrieved from [ChatGPT interface].

Kwang Bin Bae, Ph.D. Associate Professor, Department of Public Administration, Dongguk University-Seoul

Tuesday, October 8, 2024
10:30 AM - 11:30 AM

11372 Bunche Hall (11th Floor)

The topic "Policy Design Using Nudge theory" explores applying the behavioral economics concept of nudging to create effective and voluntary behavior changes through policy design. A nudge is a subtle intervention in choice architecture that guides people toward better decisions without restricting their freedom, making it a powerful tool for influencing behavior.

This presentation will cover the concept of nudge theory and examine various policy case studies where nudging has been effectively applied. After introducing the definition of a nudge and explaining its significance in behavioral economics, we will explore practical examples of how nudges are implemented in policy design. 

Furthermore, we will discuss the benefits and limitations of using nudges in policy design, as well as recent trends, such as digital nudges and personalized nudges. Nudging provides policymakers with a valuable tool for promoting better societal outcomes while respecting individual autonomy, with the potential to be applied across various fields. This presentation will emphasize the potential of nudging and suggest ways to implement it effectively for optimal policy design outcomes.

Sponsor(s): Center for Korean Studies